(CNN) — German sports apparel maker Adidas withdrew its plans to sell a controversial sneaker featuring affixed rubber shackles after the company generated significant criticism when advertising the shoe on it’s Facebook page.
The high-top sneakers, dubbed the JS Roundhouse Mids, were expected to release in August, according to the Adidas Originals Facebook page. “Got a sneaker game so hot you lock your kicks to your ankles?” a caption below a photo of the sneakers read.
The June 14 post prompted plenty of criticism from around the web, with many of those commenting saying they felt the shackle invoked the painful image of slavery.
“Wow obviously there was no one of color in the room when the marketing/product team ok’d this,” said a commenter identifying herself as MsRodwell on nicekicks.com.
“I literally froze up when I saw a new design from Adidas set to hit stores in August,” said Dr. Boyce Watkins in a post for the website Your Black World.