Macklemore, Machine Gun Kelly Rule mtvU Woodie Awards

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20130315-woodies-x595-1363358009mtvU’s Woodie Awards have become something of a SXSW tradition over the past few years, with a day party, nighttime showcase and the awards show broadcast on MTV all dedicated to celebrating the tastemaking musical choices of college students across the country. Last night, co-hosts Machine Gun Kelly and Tegan and Sara led the crowd through performances by headliner Zedd and Macklemore and Ryan Lewis, pausing between performances to hand out awards. The showcase will be edited down to a half-hour telecast set to air Saturday night at 8 pm.

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The day party included sets by Pusha T, Atlas Genius and Travi$ Scott (who brought out T.I. for a cameo appearance). Tegan and Sara took the stage to kick off the award show just as the sun set over downtown Austin. Opening with “Back in Your Head,” the twin duo with a four-piece backing band ran through a short four-song set (which included “Body Work” and “Closer”) before heading to the small host’s stage, where Machine Gun Kelly delivered the Breaking Woodie to Odd Future rapper Earl Sweatshirt. Earl, whose major label solo debut Doris is set to drop this year on his vanity imprint for Columbia, jokingly thanked R. Kelly for getting him to come down to SXSW. READ MORE

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