WATER COOLER TALK: CEO of Levi’s Says You Should Only Wash Your Jeans Once a Year!!! Nasty or Innovative

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WATER COOLER TALK: CEO of Levi Strauss, Chip Bergh, recently did an interview with Fortune where he told a startling fact… the jeans he was wearing hadn’t been washed in over a year!!!

Yes the CEO of Levi Strauss even went as far to suggested that we not wash our jeans too! He said that jeans should only be spot washed when stained and if they get musty you should put them in the freezer. Why? Eco sustainability and he says your jeans will last longer!

What do you think of not washing your jeans? NASTY OR INNOVATIVE?



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