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via TMZ

7:15 PM PT — The Nye County Sheriff says the airlift of Lamar had to be scratched because his 6’10” frame was too big for the chopper. Instead, he was rushed by ambulance to a Las Vegas hospital.

The Sheriff also says the call came in at 3:15 PM for an unresponsive male at the Love Ranch, and paramedics stabilized Odom during transport to an area hospital. Sheriff’s detectives conducted an investigation at the brothel. It’s unclear what, if anything, they found on scene.

7:05 PM PT —  Sources tell us Khloe and Kim Kardashian … as well as Kris Jenner are heading to Las Vegas shortly to see Lamar at the hospital.

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Lamar Odom is fighting for his life after falling into unconsciousness at Dennis Hof‘s Love Ranch South in Pahrump, Nevada … TMZ Sports has learned.

Sources at the Love Ranch tell us … 35-year-old Odom arrived at the Ranch on Saturday and was partying with the girls for days.   A source at the Ranch said Lamar was taking an herbal substitute for Viagra.

We spoke with Hof  … who tells us on Tuesday afternoon, someone went into Odom’s room and found him unconscious. The person rolled the former NBA star over and saw fluid streaming out of his mouth.

An ambulance took Lamar to Pahrump hospital, where doctors intubated him … an indication he could not breathe on his own.

We’re told Lamar is being airlifted from the hospital to Las Vegas for more treatment.