Chipotle Mexican Grill is set to open their very first burger joint, “Tasty Made,” in Lancaster, Ohio this Fall. Unlike what we’ve come to expect from Chipotle, Tasty Made will only serve burgers, fries and milkshakes. They are sticking to their roots, vowing to only use responsibly grown ingredients.
“Early fast food burger restaurants generally had focused menus,” Chipotle founder and co-CEO Steve Ells said in a statement Thursday. “We think there’s great strength in that original fast food model and wanted to create a restaurant built around that. Making only burgers, fries and shakes with really great ingredients, we think we can appeal to peoples’ timeless love of burgers, but in a way that is consistent with our long-term vision.”
Chipotle won customers over with their “Food With Integrity” reputation which includes serving meats from animals raised without antibiotics and organic produce. But the chain is still trying to recover from a few health scares. Maybe the burger business can help them make a comeback.
via BallerAlert
