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Belvedere had a launch party for its new vodka with PRODUCT (RED). The proceeds from the bottle’s sales will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria. 50% of the profits will be donated. Look out, it will be available in late summer 2011.

In attendance were sexy celebs Melyssa Ford, Mya, LeToya Luckett and more. Usher performed at the kick off event as well.

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