A massive government ad campaign urging African-Americans to take part of the 2010 Cenus will be headed by Ludacris.

Studies show African-Americans have been  under-counted in previous Censuses.  Luda’s been recruited to change that for 2010.

Being featured in both radio spots and internet webisodes, Luda will explain why it’s important for everyone to fill out their Census forms and mail them in.

During the campaign Ludacris will make appearances in five cities with large African-American populations:  Dallas, New Orleans , New York City, Washington, D.C. and Atlanta.

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