Pharrell’s hat from the GRAMMYs last January went up for auction on eBay in late February, with an end date of Sunday (March 2) — the day of the Oscars.
Given the article of clothing’s meme status following its GRAMMY appearance, the final bidding price of over $40,000 isn’t too surprising. The buyer? A little more unexpected.
According to a tweet on its official Twitter, restaurant chain Arby’s confirmed it has purchased the hat in the auction, throwing down $44,100 to win the bid.
When the hat originally surfaced on the GRAMMYs red carpet, multiple outlets compared the Vivienne Westwood-designed headwear to the hat that Arby’s has made famous as part of its official logo — even leading to a tweet from the Arby’s account asking Pharrell for its hat back. Now, it looks like it’s succeeded.
— Arby's (@Arbys) March 3, 2014
For the complete story go to: http://www.billboard.com/articles/news/5923032/arbys-wins-pharrells-grammy-hat-auction