Let’s first look at the album artwork. The images evoke everything about the message behind the lead single “Humble”; Kendrick is pictured without jewelry or fancy threads. There’s no obvious post-production—he’s “so fuckin’ sick and tired of the Photoshop”—or large entourage in tow. (It’s the polar opposite of To Pimp a Butterfly’s artwork). Just Cornrow Kenny rocking a simple white T-shirt and solemn expression. The imagery is a sharp departure from the gaudy, comical “Humble” music video, perhaps suggesting that internal battle with ego—or Kendrick’s own humbling—could be an overarching theme. In this context, the title Damn could take two interpretations: Kendrick’s amazement at his own work (Damn!) or a realization of just how small he is on God’s green earth (Damn…).
see Cover art HERE