Walmart Brings Back Legendary Brand Scoop For An Affordable Collab
Walmart Is Getting A Fashion Upgrade And Collaborating With Iconic NYC Brand Scoop
Source: #ScoopStyle x Walmart / Courtesy of Walmart
Fashionistas everywhere were devastated when New York brand ‘Scoop’ closed it’s doors. The iconic brand was beloved by celebrities and their boutiques were known for housing up and coming brands. Well, Scoop is back and re-entering the market in an interesting way. The brand is partnering with Walmart for their relaunch and will now be able to reach a larger audience with their affordable prices.
The boutique turned brand has launched a 100-piece private label collection with Walmart where everything is affordable. A graphic t-shirt will run you about $15.00 while the collection tops out at a teddy bear coat running you $65.00. Via press release, Walmart’s Head of Fashion, Denise Incandela, stated, “I’m thrilled to announce we’re helping customers build ‘The Ultimate Closet’ with the exclusive relaunch of Scoop as Walmart’s private brand for fashion-forward customers.”
Walmart worked closely with Scoop founder Stefani Greenfield and the collection is forward thinking. There are elements like being animal friendly by incorporating certified vegan leather and faux fur. There are on trend elements like animal print and camouflage and they even knocked off the Jacquemus Le Chiquiti Bag, creating affordable and acccessible fashion. The collection has clothing that will be great to add to your work wardrobe as well as your after 5 wardrobe but the accessories are personally what stood out to me.
I attended the launch event for the brand and had the opportunity to see an array of influencers wearing the brand. Unfortunately, there were not any plus size women wearing the clothes, which to me was a major miss. I’d love to see how these clothes look on plus size women, especially since according to Plunkett Research, 68% percent of American women wear a size 14 or above.
With over a 100 pieces of clothing being a lot to sift through, I’ve rounded up my top picks from the collection. Keep clicking to check them out!
Scoop x Walmart
Source: Danielle James / Courtesy of Danielle James
Everyone needs a long lined blazer suit. This suit is slimming and will be sure to close that deal in the boardroom. You can get the Scoop Patch Pocket Plaid Knit Duster ($38.95, walmart.com) and pair it with the wide leg trousers ($29.95, walmart.com). You can pair it with a neon sweater as pictured to make it more fashion forward or style it with a tank top or fitted turtleneck for a more demure look.
Scoop x Walmart
Source: Danielle James / Courtesy of Danielle James
The next trend is mixing prints? Is mixing the same print but not making it matchy-matchy. I love this Scoop Camo Intarsia Boxy Crewneck Sweater ($32.95, walmart.com) and the midi slip skirt in camo print ($22.95, walmart.com). You can pair them together or wear the sweater with some jeans and the go for an effortless look with a black tee and the camo skirt.
Scoop x Walmart
Source: Danielle James / Courtesy of Danielle James
While it may seem impractical, but I love fingerless gloves. They allow me to swipe these cute ones come with a faux fur trapper as well ($18.95, walmart.com) and come in white, black, or neon pink.
Scoop x Walmart
Source: Danielle James / Courtesy of Danielle James
Fanny packs aren’t going anywhere and I love this rhinestone version ($19.95, walmart.com).
Scoop x Walmart
Source: Danielle James / Courtesy of Danielle James
A cardigan duster ($34.95, walmart.com) is perfect for the office and this one comes in five different colors including jewel tones like a royal blue and magenta.
Scoop x Walmart
Source: Danielle James / Courtesy of Danielle James
As I mentioned before, I think the accessories are the strongest part of this collection. I love this faux crocodile top handle crossbody ($22.95, walmart.com).
Scoop x Walmart
Source: #ScoopStyle x Walmart / Courtesy of Walmart
A slip dress is always sexy and this snakeskin ($29.95, walmart.com) one is no exception.
Scoop x Walmart
Source: #ScoopStyle x Walmart / Courtesy of Walmart
A leopard skirt ($22.95, walmart.com) is a must-have basic in your closet.
Scoop x Walmart
Source: #ScoopStyle x Walmart / Courtesy of Walmart
The Scoop slouchy turtleneck sweat ($28.95, walmart.com).
Scoop x Walmart
Source: #ScoopStyle x Walmart / Courtesy of Walmart
Slouch boots pair well with skinny boots we love this microsuede high heel option ($49.95, walmart.com).
Scoop x Walmart
Source: #ScoopStyle x Walmart / Courtesy of Walmart
Who doesn’t need some leather leggings?! These vegan leather leggings ($34.95, walmart.com) will be a staple in your closet and one you can style in many ways.
Which styles are your favorite? You can shop the entire collection here.
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Walmart Is Getting A Fashion Upgrade And Collaborating With Iconic NYC Brand Scoop was originally published on hellobeautiful.com
