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Blackout Day

Source: A.C. Trybula / R1 Digital

You’ve probably seen #BlackOutDay2020 making its way across social media by now. So, what is Blackout Day? 


Blackout Day 2020 is a campaign organized to get people to buy Black and show the power of the Black dollar on Tuesday, July 7. It challenges people to avoid in-store and online purchases, unless from a Black-owned business. 

SEE ALSO: Other Ways To Support #BlackOutDay2020

It comes as a response to recent injustice and protests, and in light of a lack of diversity in a lot of major corporations where we’ve seen that IF there is a Black person in leadership, it’s related to a diversity/inclusion/engagement role. #BlackOutDay2020 sends a message that says “enough is enough.” 

Here’s how it works… 

  1. Sign up to take the pledge at
  2. Accept the #BlackOutDay2020 challenge by posting: “I accept the #BlackOutDay 2020 Challenge and promise not to spend a dime in a store or online on July 7th” on Twitter and/or Instagram.
  3. Don’t spend any money in person or online on July 7th unless it’s a BOB (Black-owned business) for the entire 24 hours. 

People are also encouraged to donate to Black startup businesses, community funds, museums and charities on this day.

Black Out Day

Source: Black Out Day 2020 / Urban One Inc.

What Is Blackout Day? Here’s What You Need To Know  was originally published on