The kid from Akron, now a 4 time NBA Champion, owner of SpringHill Entertainment, and Blaze Pizza, King James is now jumping into the tequila lane.
Yup LeBron James is investing into a Tequila company according to TMZ.
He has a real love for wine, he will be joining forces with Lobos 1707, which launched Wednesday.
This decision as revealed in his interview with WSJ Magazine …stating he tried the product on vacation in Italy and instantly fell in love.
“If it’s organic to who I am or what I’m doing, then it’s a lot easier for me to be a part of something,” LeBron said.
“I was in a perfect place in my life. Me and my friends were trying different tequilas. I actually bought a place with Maverick Carter in Cabo a few years ago. There’s obviously a big tequila heritage there.”
The prices are going to run you about $45-$150.