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It’s no denying that Fenty Beauty has changed the makeup game, forcing even the largest, most longstanding brands to think about the diversity of customers and their product offerings. The further domino effect is that smaller brands and even new brands entering the space are also following suit. So it’s no surprise that when founder Melissa Butler, who is the creator of The Lip Bar, a vegan friendly company that creates pigmented lip colors, is expanding with the launch of their first full makeup collection, Fast Face, had diversity in mind.

As a Black woman, it’s even more empowering because she understands the struggles of melanated women looking for foundations that won’t leave them ashy and actually have the correct coverage for them. She launched with 26 foundations, 5 face pallets (face powder, contour, blush and highlighter), 3 brow pencil + gel, 2 eyeliners, and one mascara. Talk about a makeup suite! The prices are fairly affordable with creamy eyeliner beginning at $10.00 and buildable foundation for $28.00.

She told Hello Beautiful via press release, “The reality is, women are spending loads of time and money on beauty product without the skill set to achieve the look they want and ultimately, makeup has become intimidating, requiring too many steps, too many products, just too damn much!” The beautiful thing about the brands’ expansion is that the created a set of products that will help take the ease out of makeup shopping and selection in the age where everyone is a YouTube blogger or seemingly a pro. The process is relatively simple: shoppers can provide their current foundation shade and The Lip Bar curates the perfect collection based on complexion. Yup, that’s right, they’ll tell you everything you need. Uncertain? The team has spent over a year hosting focus groups and testing products on a range of skin tones to develop a system that matches shoppers with the ‘Fast Face’ that’s best for them.

The entire set (containing 5 products) will run you $89.00. That’s not bad to help you achieve a full face! Keep reading to see our favorite products from the collection.

Skin Serum Foundation

The Skin Serum Foundation ($28.00, thelipbar.com) is for light or medium coverage and buildable.

I love the finish it gives on the face! It has skincare in mind as well, so it helps improve your skin while leaving you looking flawless.

Double Date Fresh Glow Bronzer

This 2 in 1 is a chocolate bronzer and a beautiful blood orange luminating highlighter ($20.00, thelipbar.com). You can glow up and show up!

Squad Goals Face Palette

If you are a dark skin woman, you need this palette in your life ($20.00, thelipbar.com). If you are a girl on the go, this 4 in 1 face palette was to help you get a full face and fast.

Don’t worry, it comes in six different complexion coordinating options depending on your skin tone so everyone is covered (literally!).

Straight Line Eye Liner

This smudge proof eye liner ($10.00, thelipbar.com) goes on creamy! It’s an easy application and has jojoba oil and aloe vera. Jojoba oil is great for skin repair and damage control, which is perfect for the most sensitive part of the skin on the body (the eye area).

Quick Draw 2-in-1 Brow Gel and Pencil

This brow gel ($14.00, thelipbar.com) comes in three different colors to address various skin tones. The angled pencil was designed to help mimic brow hairs. We’re here for it!

Beauties, will you be shopping this new collection? Talk to us in the comment section!

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LET’S MAKEUP: The Lip Bar Is Coming For The Fenty Beauty Regime By Expanding To An Affordable, Full-Fledged Makeup Line  was originally published on hellobeautiful.com