According to Chewin Da Phat:Red Cross Text Donations Top $ 21 Million.
Red Cross officials are surprised that a hastily put together campaign to raise funds via text messages has already surpassed the $21 million mark. “It’s blown me away and it continues to,” said Wendy Harman, the director of social media for the Red Cross. The text donation campaign raised over $3 million in its first 24 hours last week, nearly matching the $4 million that was donated via text in all of last year. “I do think Facebook and Twitter were important in getting the word out in those first couple of days,” Harman added. Haitian authorities estimate as many as 200,000 dead and 1.5 million homeless.
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