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TWIZZLERS® IRRESISTIBLE SUMMER

FSI MADNESS® CONTEST

WCKX-FM/Columbus, OH

OFFICIAL RULES

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING.

THE TWIZZLERS® IRRESISTIBLE SUMMER FSI CONTEST (“CONTEST”) ENTRY PERIOD BEGINS

JUNE 23, 2010 AND ENDS JUNE 28, 2010 (THE “CONTEST PERIOD”). CONTEST ONLY OPEN TO

LEGAL U.S. RESIDENTS OF THE 50 UNITED STATES AND D.C. WHO ARE 18 YEARS OF AGE OR

OLDER AT TIME OF ENTRY AND RESIDE IN THE Columbus, OH LISTENING AREA. VOID IN

PUERTO RICO AND WHERE PROHIBITED.

1. HOW TO ENTER: NO PURCHASE NECESSARY TO PARTICIPATE IN CONTEST. There is

one (1) way to enter. Internet: This contest will air on Monday, June 28, 2010. Station will

prompt listeners by asking for the answer to a question pertaining to the coupon which can be

found in the Sunday edition of their local newspaper. Listeners will enter their answers on the

station website: http://www.mycolumbuspower.com. Station will choose winner randomly from among all

correct entries.

2. WINNER DETERMINATION: WCKX-FM Contest judges will select the winning entry based

on the criteria listed in Rule #3 (“TWIZZLERS® Irresistible Summer FSI Madness® Contest

Winner”).

3. PARTICIPATING STATION WINNER JUDGING: WCKX-FM will select the winner by

prompting listeners to go to http://www.mycolumbuspower.com and enter the answer to a question

pertaining to the coupon which can be found in the Sunday edition of their local newspaper.

One (1) winner will be determined on Monday, June 28, 2010. Contest winner will be

determined by station based on contest mechanism language on or about June 28, 2010 from

among all eligible entries received. Decisions of station and all judges are final in all respects.

All materials submitted become the property of Sponsor and will not be returned. No more

than the stated number of prizes in any prize category will be awarded. In the event that

production, technical seeding, programming or any other reasons cause more than the stated

number of prizes in any prize category, as set forth in these Official Rules, to be available

and/or claimed, sponsor reserves the right to award only the stated number of prizes in a prize

category by a random drawing among all legitimate, unawarded, eligible prize claims for this

category.

4. PRIZES: Grand Prize (1): The Grand Prize is one (1) $500 cash (approximate retail value:

$500). Limit one (1) prize per name, address and/or household every 90 days. The

difference between any stated value and actual value will not be awarded to winner.

5. ELIGIBILITY: Contest open only to legal U.S. residents of the 50 United States and D.C. who

are 18 years of age or older at time of entry. Employees, officers, and directors of Sponsor, its

parent, subsidiaries, divisions, affiliates, suppliers, printers, distributors and advertising,

promotional and judging agencies, (and their respective IRS dependents, immediate family

members [parents, children, siblings and spouse) and individuals residing in their same

household (whether or not related) (collectively, “Sponsor and Promotion Parties”) are not

eligible to participate or win.

©2010 The Hershey Company

6. GENERAL TERMS: No substitution of prize is offered, no transfer of prize to a third party is

permitted, and prize may not be redeemed for cash value (unless at the sole discretion of

Sponsor). Void wherever prohibited or restricted by law. Prize winner will be solely

responsible for all applicable federal, state and local taxes on prize. If applicable, winner may

receive an IRS Form 1099 from WCKX-FM for the retail value of the prize. All other expenses

on the receipt and use of the prize not specifically mentioned herein are solely the

responsibility of the winner. Each winner’s first initial, last name, hometown and state will be

disclosed on Winner’s List which will be distributed upon request and as required by law. No

groups, clubs or organizations may reproduce or distribute any portion of these Official Rules

to its members. All entrants, as a condition of entry, agree to be bound by these Official Rules

and the decisions of the judges.

7. WINNER NOTIFICATION: WCKX-FM will notify potential winners at the end of the contest

period. Subject to verification, winners may claim and pick up their prize at participating radio

station within 14 days of being selected.

8. CONDITIONS: All entrants, as a condition of entry into the Contest, agree to release Sponsor

and Promotion Parties from and against any and all liability, claims or actions of any kind

whatsoever for injuries, damages, or losses of any kind to persons including death or property

which may be sustained directly or indirectly with the receipt, ownership, use or misuse of any

prize awarded or for any typographical or other error in these Official Rules or the

announcement of offering of any prize. The winner shall bear all risk of loss or damage to their

prize after it has been delivered. In consideration for the possibility of winning a prize as

outlined herein, except for residents of Tennessee and where prohibited by law, winners grant

permission for Sponsor (and agree to confirm such agreement in writing) and those acting

pursuant to Sponsor’s authority to use his/her name, photograph, biographical information,

voice and/or likeness and prize information, for advertising, trade and promotional purposes

without further compensation, at any times or time, in all media now known or hereafter

discovered worldwide and on the Internet and/or World Wide Web without notice or review or

approval.

9. LIMITATIONS OF LIABILITY: Sponsor assumes no responsibility for telephone or internet

service outages, delays, busy signals, equipment malfunctions and any other technological

difficulties that may prevent an individual from completing his/her online entry. Sponsor

reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with

the entry process or operation of Contest or to be acting in a non-sportsmanlike or disruptive

manner, or with intent to threaten, abuse or harass any other person.

CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO

DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE

OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND

SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK

DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

10. DISPUTE RESOLUTION: Except where prohibited, by participating, you agree that all issues

and questions concerning the construction, validity, interpretation and enforceability of these

Official Rules, or the rights and obligations of participant(s) and Sponsor, shall be governed by

and construed exclusively in accordance with the laws of the Commonwealth of Pennsylvania

without giving effect to any principles of conflicts of law of any jurisdiction and that: (a) any and

all disputes, claims and causes of action arising out of or connected with this Contest shall be

resolved individually, without resort to any form of class action; (b) any and all claims,

©2010 The Hershey Company

judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs

associated with participating, but in no event attorneys’ fees; and (c) under no circumstances

will any participant be permitted to obtain awards for and hereby waives all rights to claim

punitive, incidental and consequential damages and any other damages, other than for actual

out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise

increased.

11. WINNER’S LIST: For the first initial, last name, hometown and state of each winner, send a

self-addressed stamped envelope to: TWIZZLERS® Irresistible Summer FSI Madness®

Contest WCKX-FM/Columbus, OH, CRN International, One Circular Ave, Hamden, CT 06514,

by July 19, 2010.

SPONSOR: The Hershey Company, 100 Crystal A Drive, Hershey, PA 17033