According To Chewin The Phat:

Pharrell Sues Over Trademark Dispute
Pharrell Williams is in court over his Ice Cream clothing line. He’s filed a lawsuit against the Gilmare Group, which owns the clothing company Ice and Iceberg, because Gilmare has blocked a trademark application for his clothing line. Gilmare did so because it believes that Pharrell’s name is too similar to theirs and that it could confuse consumers. In turn, Pharrell claims that adding the word “cream” to the name “creates a vastly different sound, appearance, meaning and overall commercial impression.” Iceberg was founded in Italy in 1962 and opened its first store in New York in 1991. Pharrell launched Ice Cream in 2004.

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