“I never wanted to do radio.” This is what lilD tells people when asked how she started in broadcasting. The contrary couldn’t be truer today, though.
Winning radio rap contests landed her a co-host gig on the night show in Shreveport, LA, on KMJJ in 2005. After eight months of learning and observing for free, she finally began earning a paycheck.
In 2008, she accepted the night position in Toledo, Ohio, at WJZE Hot 97-3. The city quickly embraced her, evident by the various successful promotional concepts that were conceived from her, and the elevation of the ratings since her arrival.
2011 saw lilD take her talents to Cleveland’s WENZ 107.9, and her marketing and branding has been expanded even further. “Word Eye Heard Radio” was heard seven days a week.
The grind in Cleveland paid off, as lilD’s latest endeavor is the night jock on WCKX Power 107.5 in Columbus, Ohio. A hustler by nature, lilD also writes artists’ bios, hosts community events, and volunteers at various community centers, even running her own teen group. She’s also a proud member of the Order of the Eastern Star. But the thing she is most proud of is her company, The Word Eye Heard, LLC, and her organization, You Go G.I.R.L. (Grinding In Real Life).
The Word Eye Heard is a place people can go to get a comedic spin on the latest entertainment news, become familiar with up and coming artists, and keep up with lilD on her fast track to the top. And You Go G.I.R.L. is dedicated to helping good girls become great women. With her down-to-earth personality, and “keep-it-real” attitude, lilD naturally attracts the target audience wherever she is. And wherever she chooses to go, success will follow.