This might have been the best Christmas sweater tho, real talk!
Via Rap-Up:
2 Chainz had a profitable Christmas, it’s T.R.U. The Atlanta rapper cashed in on the dabbing trend with his line of “Dabbin’ Santa” Ugly Christmas sweaters.
According to Forbes, the holiday merchandise grossed a whopping $2 million. To keep up with demand, 2 Chainz put together a 70-person team to fulfill orders, but make no mistake, it was no fluke.
“I don’t want people to think this was an overnight success,” Chainz told Forbes. “We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own.”
The sweater, which retails for $40, was worn by 2 Chainz’ famous friends and was featured on “Good Morning America” and ESPN, which helped drive sales.
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2 Chainz Made 2 Million Off Santa Dabbin Sweaters! was originally published on zhiphopcleveland.com
