CoverGirl now has a CoverBoy. 17-year-old James Charles has now been named the newest spokesperson for the make up brand.
Here’s a clip of the announcement.
For those who are unaware of James, he is a high school student that slays in make up perfection. With over 400k followers that are floored by his makeup artist skills.
“…He’s the first male ambassador for the cosmetics giant in its nearly 60 years as a brand. He will appear in print, television and digital ads both with Perry and by himself.” – Time
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. 😊💕 make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.
It’s dope to see people comfortable in their own skin and help others to feel even better about theirs with a little concealer or two. This is definitely iconic!