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Travis Scott announced last week that he would be teaming up with Reese Puff for his own cereal box. Of course, his fans and hype-beast wasted no time but plenty of money to grab a box.

The rapper’s limited edition cereal box went for $50 a pop and apparently, it only took seconds for it to completely sell out on his online store.

Reese’s Puffs confirmed they sold out in 30 seconds. The boxes went on sale after his pop-up shop in Paris for Paris Fashion Week.

Scott designed the boxes to have his own aesthetic to it along with Reese Puffs branding. He also had his own spoon and bowls for sale which is also sold out.

Travis’ team says this is the first of several special edition boxes from Scott and the Cactus Jack creative collective. The others are expected to drop throughout the year. Until then, you can check out photos from Tuesday’s pop-up below.

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