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Ya boy is back in the weed business but this time he is LEGIT! Jay Z took has a partnership going on with a California based cannabis company Calivia. His role in the company will be the Chief Brand Strategist, the person who will have to mold the creative direction and increasing Salvias outreach efforts.

This will be a multi-year partnership!

“Anything I do, I want to do correctly and at the highest level,” Jigga’s statement read. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good, and bring people along the way.”

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