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Jay Rock for Spotify

Source: Spotify / Spotify

All too often we have tuned into award shows and been left with many questions about who is really picking the winners! We want to understand how they go about choosing winners on behalf of ‘the culture.’ Because sometimes, it just doesn’t seem accurate!

Well, Spotify has been keeping an ear to the streets because it’s being reported that they plan to create a music award show completely based off of user-generated data! Spotify announced today that they will be launching the Spotify Awards, which will have statistics to justify the winners chosen.

“You can get excited for an awards ceremony that actually speaks to what the people are streaming. Your plays, patterns, and habits will help determine the award categories, finalists, and winners for the Spotify Awards by providing a true reflection of what fans are listening to,” officials with the company said.

The concept of the Spotify Awards is very similar to that of the Billboard awards, where winners are chosen based off of sales, streaming and user-engagement data. Spotify wishes to be more transparent and more of a beacon for the “culture!”

Spotify has made it a point to show how progressive they are. They’ve been the one of the first streaming giants to give users the options to mute artists they don’t want and they really try to help independent artists get their music out to the masses!

If all goes as planned, the first annual Spotify awards will be held in March in Mexico City! There’s currently no details about potential performers or if the award show will be televised.

Spotify Butter Cafe Jam Session

Source: Courtesy of Spotify / Spotify

Source: The Shade Room 

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