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We love their music but we all can admit that the images of artists like Drake and Nicki Minaj precede their musical talents. Don’t get me wrong I love both of them as artists and have a collection of mixtapes from both. But that’s where the question lies. With no formal album out what’s all the hype about and is the Young Money label in the business of branding. Check out this article and give us your thoughts.


The industry has changed a lot over the past 10 years. In the year 2000, hip-hop artists sold albums with hot singles, great album content, and loyalty to their fan base.

However, things are different in this recession era of hip-hop. With fear of flopping and becoming irrelevant, artists new and old have found more creative ways to keep the interest of their listeners. This hype machine has caused good, quality artists to fall through the cracks while artists with certain gimmicks and niches continue to stay significant.

The artists of Young Money use this “Hype Machine” method heavily. Now, I am definitely not taking anything away from their talent, but there are hundreds of artists in the game that READ MORE