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And let the riot begin in 5…4…3…2…1. Ok well maybe there isn’t a riot because smokers can’t breath all that well but some people will lose their minds if this happens.

Some cigarette companies are not going to take this sitting down, check it out.

VIA NEWSONE.COM

Cigarette maker Lorillard Inc. is launching a campaign to defend menthol cigarettes amid a U.S. Food and Drug Administration panel’s review of the minty smokes.

The nation’s third-largest cigarette company holds about 35 percent share of the U.S menthol cigarette market with its top-selling Newport brand.

Lorillard, based in Greensboro, N.C., said on Monday it has launched a website called “Understanding Menthol” that explains the company’s position, the science that is under review by a federal advisory committee, and the consequences of a potential ban on menthol cigarettes.

Lorillard also sent letters to more than a halfmillion Newport smokers alerting them to the FDA’s review of claims that menthol cigarettes have greater public health impacts, including among children and certain ethnic groups. It also plans to use social media like Facebook and Twitter to communicate with smokers on the issue.READ MORE