via WSJ & via FlyPaperBlog.com
It’s official: Verizon is going to offer iPhone buyers a $30 unlimited data plan. The carrier’s heir apparent and chief operating officer, Lowell McAdam, told us the news ahead of the company’s meeting with investors.
“I’m not going to shoot myself in the foot,” he said.
Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T, he said. The country’s No. 2 carrier still has millions of subscribers grandfathered into unlimited plans they signed up for before AT&T switched to tiered pricing last summer.
Mr. McAdam certainly doesn’t want to miss out on any sales now. Anticipation Verizon would soon offer the iPhone held back sales over the fourth quarter, he said. Analysts seemed happy with the subscriber growth, but McAdam wasn’t. “It wasn’t what I hoped it would be,” he said. READ MORE
