It seems like every couple of months violence breaks out over a sneaker release that the sneaker realm would consider to be a highly sought after silhouette or a limited release that could do numbers on the resale market. And yesterday was the official release date for a coveted sneaker that caught the attention of a lot of sneakerheads out there. But for some reason, with the Air Jordan I OG ‘Bred Toe’ being a pretty accessible release, chaos still followed.
As you can see in the fight clip above, it looks like these customers weren’t pleased with the availability of the ‘Bred Toe’ Air Jordan I at their local sneaker hub and decided to take their frustrations out on each other. Multiple fights occurred in-store causing mannequins to topple over, which at first glance appeared to be victims of the brawls, while the destruction of magnetic door sensors ensued and the additional product was damaged because of the melee that took place.
Towards the end of the brief clip, you can see an employee attempt to restore order and get the dissatisfied customers out of the store but, we have a feeling the drama didn’t stop after the filming of the cell phone footage.
Every time we see videos of people fighting over tangible items especially sneakers, it’s disappointing, and with Jordan Brand allowing more restocks to occur throughout the year why fight when you can be patient and receive your desired product at a later date?
Drop your thoughts on the ‘Bred Toe’ brawl in the comment section.