A new “Back to School” themed public service announcement has surfaced from the group Sandy Hook Promise. The PSA depicts how kids could be forced to use everyday school essentials to fight for their lives in the event of a school shooting.
The 67-second advertisement debuted today and begins with cheery scenes of young students at school, showing off their new back-to-school items.
The video slowly unfolds to show students using those very same supplies to react to a school shooting. One boy, seen running down the hall in terror, comments that his new sneakers are “just what I need for the new year.” Another girl uses her “must have” jacket to tie a door closed. Another boy uses his skateboard to shatter a classroom window in an attempt to escape.