Justin Bieber Announces Surprise Sequel Album
Justin Bieber isn’t letting up this year.
Just two months after releasing his R&B-leaning album Swag, he’s already back with its follow-up, Swag II. The pop star took to Instagram & Twitter Thursday (September 4th) with posts of pink-hued billboards and projections popping up in different cities, each one stamped with: Swag II.
The rollout mirrors how Bieber handled Swag earlier this summer, when billboards appeared hours before the project suddenly arrived. That album, his seventh, debuted at No. 2 on the Billboard 200 and delivered his biggest streaming week yet, fueled by hits like “Daisies” and “First Place.”
RELATED: Clipse, Justin Bieber, Tyla & Lil Yachty Highlight This Week’s New Music Roundup
While Swag leaned heavy into R&B, this new chapter is expected to shift more toward pop. But who knows really? Swag ended up delivering new flavors no one was expecting. And with the eligibility window for next year’s Grammys now closed, Swag II has a clean shot at 2027 nominations without Bieber having to compete against himself.
Though no tracklist or features have been revealed yet, Bieber’s been hinting at the follow-up with studio photos over the past few weeks.
Beliebers who once waited four years between albums are now getting two in less than two months.
- Bruno Mars just dropped his new song. What do you think?
- Man Charged After Weapons Found Near John Glenn Terminal
- Shannon Sharpe and Mike Epps squash beef on Club Shay Shay
- The Zoo Is Free: Fetty Wap Released From Prison
- Win Tickets to We Them Ones!
- Fatal ICE Shooting In Minneapolis Sparks Heavy Outrage
- #WordOnTheStreet: The Ms Pat Show Returns To BET+
- Fetty Wap Is Back Outside!!!
- 2026 Houston Livestock Show & Rodeo Lineup Announced!
- Cardi B’s “Am I The Drama?” Tour: Predicted Setlist
