We first announced Beyonce’s foray into home furnishings here: Bey’s “Deréon” Brand To Produce Home Decor
And we weren’t sure to expect. After all, we know Miss Tina loves to bedazzle anything and everything, and sprinkle glitter and gold whenever she can. So we weren’t sure how well that would translate into bedding.
But, surprisingly, the final product is low-key, if not average.
The House of Deréon addresses the master bedroom, while the more print-oriented Deréon line targets a younger customer, age 15 to 30. Both collections are being presented to major department and specialty stores with retail prices ranging from $149.99 to $199.99 for House of Deréon and $49.99 to $99.99 for Deréon.