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INTRODUCING… SEARIUS ADD

Ohio-bred rapper Searius Add embodies a characteristic that is often not associated with rap music… class. His ability to blend the commercial appeal of a rap artist with the creative depth of a spoken word poet has lead to his unique success in both arenas. Combine the witty delivery of Common and Andre 3000 with the songwriting ability of Smokey Robinson- and you have the quality and style that defines his music.

Searius mixes the “swagger” of the hip hop generation with a regal impression of generations past. “Some people look for style over substance; to others its substance over style. I strive to give the people BOTH: soul and maturity combined with everything you love about rap music… I’m from the hood, but went to a private [Jesuit] high school. I went to college, but dealt with the passing of my younger brother from cancer- its just who I am.” says Searius

The four-time Ohio Hip Hop Award nominee (Best New Artist, Best Mixtape, Lyricist of the Year, Best Battle Rapper) has made a name for himself with raw talent that is only rivaled by his work ethic. Having opened up for acts ranging from Juvenile to The Last Poets, Searius Add made a name for himself throughout Ohio as an “all-everything” entertainer. He has been Columbus’ Hip Hop Expo MC Battle Champion, finalist for Columbus National Poetry Slam Team, starring actor as “Captain Crunk” in “The Adventures of Pan”, winning step show choreographer and sought after event host.

Strategically, this approach is part of a larger career plan. “I’ve learned that in branding myself, the reputation I created also branded my music,” says the former Ohio State University student. An avid business professional and artist, he is owner of his own multi-media firm, “Nine-Tenths Media Groups LLC” and “Backpack Developments” (non-profit).

“When I think of how to sum up Searius in one word, ‘Talented’ comes to mind,” says one reviewer. In one word, Mick Boogie describes Searius Add’s music as “Organic.” “My goal is to make timeless music- more time on fact, less time on fiction,” says Searius. May 2010 brought the release of the collaborative project “Black Tuesday” with producer/rapper Sinatra. A corresponding tour starts July 8th in Pittsburgh, PA.

Whether its being “A Class Act”, “Head of the Class” or “In a Class of His Own”, Searius Add is leaving a strong impression in 2010.