Jermaine Dupri spoke with Hot 107.9 in Atlanta about how he discovered his artist Dondria and what made her special enough to work with.
“Somebody told me to listen to her on Youtube but I didn’t know what the interest was,” he told HotSpotAtl.com. “But when I checked out her attitude and demeanor to go along with the vocals I thought it was raw talent. We went through a two-year process of me getting everybody to understand the vision.”
He also explains what’s going on with his So So Def label and how difficult it is to break new artists on a major label in 2010.