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The ad, one of a series created by Tyler The Creator featuring a maniacal goat named Felicia, has been pulled from all Mountain Dew online channels, Adweek confirms.

Here’s Pepsi’s official statement:

“We understand how this video could be perceived by some as offensive, and we apologize to those who were offended,” the rep said. “We have removed the video from all Mountain Dew channels and have been informed that Tyler is removing it from his channels as well.”

Dr. Boyce Watkins at Your Black World said this about the ad:

“…in the world of Mountain Dew, every single suspect is black. Not just regular black people, but the kinds of ratchety negroes you might find in the middle of any hip-hop minstrel show: Gold teeth, “mean mugging,” sun glasses wearing, white-t sportin, hard core n*ggaz ready to “get into some ol gangsta sh*t.” Apparently, this is the kind of ad you put out if you want to appeal to the black male demographic.”

Mountain Dew, for years now, has been all about branding itself with EXTREME advertising. (Here’s a Chuck Norris spot.) Perhaps, they should dial it back a notch. SOURCE

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