Diddy wants to become the next Don Patron! Actually, he wants to be bigger than that. The music, fashion, and now beverage mogul is looking to expand his liquor portfolio to include a tequila line.
Diddy is looking to team with a “true tequila artiste” to help him create something unique.
“There isn’t one particular tequila that I love and I’ve been spending a lot of time in Mexico. So in the next year, you will probably see me going toe to toe with John Paul (Jones DeJoria), who owns (spirit company) Patron,” he tells E! Online. “I’ll be challenging him to who makes the best, smoothest and most authentic tequila in the world.”
Don’t be surprised if you see a commercial like this with Diddy holding some new Tequila.