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LeBron and blatt

Facebook, the NBA, and Turner Sports are joining together for a new show to be broadcast exclusively on Facebook. The Show will feature LeBron as the Cleveland Cavaliers training camp begins.

Here are the details we do know about the show.

On Wednesday, Facebook and NBA Digital, which is a joint venture of the NBA and Turner Sports, announced that Facebook will air its first-ever live broadcast of a sports program: NBA Real Training Camp with LeBron James and the Cleveland Cavaliers. The program is a preseason reality show—think of it as the NBA equivalent of HBO’s Hard Knocks—that has run on NBA TVfor four seasons. But it has never been simulcast on a social network before.

The show will be made available on Facebook, NBA TV, and NBA.com at 11 a.m. EST on Thursday, October 1.

The show will be live Thursday, October 1, 2015 at 11am. Live broadcast here:

 

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H/t: Fortune

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