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The latest natural makeup really delivers

Not long ago, finding makeup from the green-beauty aisle that “worked” was hard. Textures and shades were limited, and products didn’t wear well. But the natural-makeup space has evolved, and companies are investing more resources into developing breakthrough formulas. “It’s easier than ever to find natural cosmetics that perform as well as their traditional counterparts,” says Kristen Arnett, a natural makeup artist and the founder of Green Beauty Team.

Healthier manis are here to stay

Ever wondered what’s in those bottles lined up in the nail salon? We’ll let you in on a dirty secret: Some are laden with potentially toxic chemicals. The good news: “The industry is making strides to clean up,” says Ruth Kallens, founder of Van Court, a nontoxic nail studio in New York City. While there’s no such thing as an organic nail polish, formulas are a lot cleaner these days. Most brands are now largely five-free, meaning they lack five iffy chemicals: formaldehyde, dibutyl phthalate, toluene, formaldehyde resin, and camphor. “Five-free is the new standard,” says Kallens. Some polishes in on-trend shades come in seven-free, eight-free, and even nine-free formulas.

You can get your superfood fix with beauty products

Lately, some of the most potent ingredients in makeup, skincare, and hair products are things you’d find on a grocery list. One example: chia seeds, whose blend of proteins adds volume to limp strands. We like Not Your Mother’s Naturals Linseed Chia Blend & French Plum Seed Oil Volume Boost Tapioca & Rice Dry Shampoo ($9; walgreens.com).

“Using plant-based pigments to color makeup is another trend we’re going to see more of,” says Arnett. Made with berries and pomegranate, 100% Pure Cocoa Butter Semi-Matte Lipstick in Hyacinthus ($29; 100percentpure.com) taps fruit oils to keep your lips soft and fruit pigments to deliver a vibrant shade.

tubes of lipsticks

Source: Getty / Getty

The focus is now on single ingredients

Less is more: Companies are stripping products of preservatives and focusing on one core ingredient. “This approach allows people to pick products based on exactly what their skin needs,” says Cindy DiPrima Morisse, cofounder of CAP Beauty, a clean-beauty boutique and spa in New York City.

courtesy of Health.com

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