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After the outrage, of a black child wearing “The Coolest Monkey In The Jungle” hoodie. The Weeknd decided not to support H&M  and doesn’t  want to be their most valuable endorsers anymore. The Pop artist had launched his own XO clothing line with the company last year, but with the distasteful ad that recently been released. There are assumptions, The Weeknd probably won’t be continuing with the partnership.

Aight, Starboy!  *clapping hands*

The Weeknd and PUMA x XO Collection

Source: Courtesy of PUMA / Courtesy of PUMA