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Former NBA all star, Paul Pierce, is officially launching his own CBD company that will cater to the needs of athletes.

The U.S. is quickly becoming a more weed-friendly nation, but there are still many stipulations and biases surrounding the Earth-grown plant. Pierce, former Celtics star and now ESPN basketball analyst, is making strides to not only capitalize on the billion dollar industry but also provide a safe and more natural option for pain relief in the professional sporting industry.

CBD, is short for cannabidiol, and is a non-psychoactive extract of the cannabis plant. Not to be confused with its more popular counterpart THC, which gives a more “high” feeling.

According to a press release on Tuesday, Pierce is launching his own line of hemp-derived CBD, named “The Truth CBD Remedies,” that will be targeted towards his fellow athletes. Pierce is the founder and CEO of the company and plans to also drop a new cartridge line to offer fellow athletes a product they can “fully trust.” “I’m passionate about making sure athletes have support before, during, and after the main event,” he said in a statement.

It appears Pierce may have faced some criticism for this new business venture. However, he set the record straight, claiming everyone has their own valid reasons for medicating with CBD. “To all the people who ask why I vape CBD who on here been stabbed 11 times had to deal with death threats and had to deal with anxiety when in large crowds and depression then u will know,” Pierce wrote via Twitter. Pierce explained CBD helped relieve him from severe depression, PTSD, and anxiety, which was triggered by his life-threatening stabbing incident in 2000.

CBD, unlike THC, works to keep you calm rather than the “high” feeling users receive when using cannabis. CBD, which can be derived from hemp and marijuana, affects brain receptors in a way that relieves and relaxes various mental and physical ailments.

Check out a full interview with Pierce below:

Source: Baller Alert 

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