LeBron James made it clear he didn’t just move to LA to play basketball. James is a man who is always on the move and from the looks of his new commerical, he’ll be taking some nice luggage with him on his next trip.
LeBron took to Instagram where he announced that he would be partnering with the luggage company Rimowa as he has been using their products for a long time. LeBron explained how the partnership felt natural and now, the two are putting some dope promotional campaigns together.
In the launch campaign, James talks about the long road to superstardom. He talks about all the places he’s gone with the overall theme of the commercial being travel. He also talks about being bigger than basketball and wanting to aspire to something great, which means speaking out about the things you care about.
Let us know what you think of the new ad.