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Kanye West’s next move after his triumphant and expletive-laden VMA comeback performance? A 40-minute music video, naturally.

West — whose previous video, ‘Power,’ was uncharacteristically short — describes his newest creation to NY Mag as “the story of a phoenix fallen to Earth” who becomes his girlfriend before she is discriminated against and burns herself alive to escape the criticism.

Watch the preview here: Kanye West & Selita Ebanks “Runaway” In New Video [SNEAK PEEK]

If it indeed clocks in at a full 40 minutes, West’s ‘Runaway’ will become the current title-holder for longest music video, beating out which other artist?

Find out over at PopEater.

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