According to Chewin The Phat:
Jay-Z Joins With Bing to Boost His Book!
Jay-Z has found a unique way to promote his upcoming book, Decoded, using Microsoft’s Bing search engine. Decoded explains Jay-Z’s lyrics and also tells how, and where he was inspired to write his rhymes. From now until November 20, you can use Bing to locate pages from Jay-Z’s book which are hidden throughout cyber space and in actual, physical locations around the world. (The physical pages are posted in unusual places such as clothing racks, swimming pools and pool tables.) Once you’ve found a page, you can text that page’s special code for a chance to win hot prizes including VIP passes to Jay-Z’s New Year’s Eve show in Las Vegas with Coldplay. Go to http://bing.decodejay-z.com/ to get started.
Jay-Z’s book, Decoded, arrives are retailers on Nov. 16. The contest ends Nov. 20.
