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Reckless lyrics are costing rappers major dollars!!!

Latest to get dropped : Wayne

This is coming from the associated press….

PepsiCo is its cutting ties with Lil Wayne after the rapper made a crude reference to civil rights martyr Emmett Till in a song.

Lil Wayne, one of the biggest stars in pop music, had a deal to promote the company’s Mountain Dew soda.

PepsiCo said in a statement late Friday that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.” It declined to provide any further comment.

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