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One time for the Mogul in the making, Jaden Smith as a young boys always saw plastic water bottles bobbing in the ocean beside him, and he was so upset by it, thats what he told his parents.

The result is Just, an eco-friendly bottled water company founded by Smith and his famous dad, Will Smith. The company makes its packaging from almost entirely renewable resources, including “plastic” derived from sugarcane.

“This was a company born out of a child’s love for the ocean,” Will Smith told The Associated Press during an interview with the father-son entertainment duo about their company’s new offering: flavored water.

60th Annual GRAMMY Awards - Red Carpet

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“We did not want this to be a celebrity brand,” he said. “We’re just about to launch our second product and we felt like there were enough people who already have accepted the brand and it wouldn’t look like celebrities trying to sell some water.”

Jaden Smith’s passion for the company’s mission — reducing plastic and carbon dioxide emissions globally — is evident when he speaks about it, as well as in various videos he’s released talking about climate change, sustainability and renewable resources. The 19-year-old said he’s visiting schools to spread awareness about the problems caused by plastic and pollution and to inspire young people to help find solutions.

Congrats to Jaden Smith, the Young Mogul

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