Mars unveiled the new name for its 70-year-old Uncle Ben’s rice brand.
This is the latest company to drop a logo criticized as a racial stereotype.
Get Breaking News & Exclusive Contest in Your Inbox:
Packaging with the new name Ben’s Original will hit stores next year.
“We listened to our associates and our customers and the time is right to make meaningful changes across society,” said Fiona Dawson, global president for Mars Food, multisales and global customers. “When you are making these changes, you are not going to please everyone. But it’s about doing the right thing, not the easy thing.”
See Also: Aunt Jemima, Uncle Ben’s & More Rebrand Items Rooted In Racial Stereotypes
The Latest:
- Rihanna’s Blonde Girl Era Just Inspire Our New Summer Look
- Exclusive: Chicago Beat King Nascent Talks New Album, Black-Brown Relations And Music Healing The Inner Child
- BMW Launches High-Fashion SUV Inspired By Naomi Campbell
- Saucy Santana Clowns DJ Akademiks Over Rape & Defamation Case
- President Biden, Donald Trump Officially Agree to Debate
- Harrison Butker’s Anti-LGBTQ Commencement Speech Rebuked By NFL
- Soulja Boy Walks Back Metro Boomin Insults
- Ryan Cameron Joined ‘Dateline NBC’ To Discuss Crime On The ATL Music Scene
- Legendary Vegas Strip Hotel Announces Closure
- She Said It First: A New Podcast From Lynee’ Monae and Jerrilyn Lake aka Indeskribeabull
Uncle Ben’s Rice Brand Gets A New Name Change, Are We Here For it? was originally published on 92q.com