Talk about a hometown hero, Big Sean is proving to definitely be it for the city of Detroit! The D town native now has a new title under his belt. Big Sean is officially the Creative Director of Innovation for the Detroit Pistons! It’s safe to say, Sean is having an amazing year. After […]

  Nike is a world renown, infinitely innovative brand and is still the largest athletic apparel maker in the world. Many athletes and entertainers thrive after creating partnerships with the Fortune 500 company. The latest venture for the massive brand has been expansion! The Nike worldwide headquarters will undergo and huge expansion and they plan […]

Music and sports have an interesting relationship. Both are different from one another, yet always intertwined. That can be said especially in regards to the relationship between rap and sports. Things are in the process of being taken to new heights with the help of the legendary, now billionaire rapper, Jay-Z! The NFL has inked […]

Meek signs more deals this time with Hov. Philly rapper Meek Mill has not stop signing deals and making moves so far in 2019. Wednesday the rapper and businessman made a huge deal with Jay-Z and his Roc Nation. The two have inked a deal that will bring Meek’s Dream Chasers label to the Roc […]

Philly native Meek Mill continues to prove that he is more than a superficial rapper toting Rollies and Wraiths. Meek just announced that he is now the latest corporate co-owner of LIDS. LIDS is the premiere spot to cop all your official licensed professional and college sports team apparel and hats! Today, Meek gave an […]

      This man just can’t stop, won’t stop!! Last week, Drake dropped yet another massive flex when he announced his partnership with Cargojet, a popular Canadian cargo airline. He showed off the exterior of his newest addition of flyness, his private Air Drake jet. Of course the aircraft would not be complete without […]

Over the years, Pharrell Williams has proven to be a legendary talent. From skateboard geek to “Happy” creator, Pharrell has mastered the art of rebranding! Now he is pushing the envelope a little further and making sure fresh young talent has platforms to thrive under! Pharrell and Verizon announced their partnership to launch a technology-infused […]

Lil Twist is paving the way for albumless rappers securing endorsement deals, landing a partnership deal with Nikura USA to launch “Swag By Lil Twists.” The creatively-named line includes both headphones and earbuds, and are available in three distinct color schemes. The products will retail for $34.99 and $99.99, and open up with a twist. […]

The multi-year partnership is set to begin in 2013. Oprah commented on the partnership stating “I have been looking forward to the day when we would be in the position to enter the world of scripted television. That day has come.  We are all energized by the opportunity to collaborate with Tyler who has a proven track record for […]